Aspaklaria Collection

Aspaklaria Collection is an online destination for exceptional timepieces. We led the brand from the ground up, creating a refined visual identity and a cohesive ecosystem designed for trust, clarity, and conversion.

Aspaklaria Collection is an online destination for exceptional timepieces. We led the brand from the ground up, creating a refined visual identity and a cohesive ecosystem designed for trust, clarity, and conversion.

Aspaklaria Collection is an online destination for exceptional timepieces. We led the brand from the ground up, creating a refined visual identity and a cohesive ecosystem designed for trust, clarity, and conversion.

person holding black ipad with green plant
person holding black ipad with green plant
person holding black ipad with green plant

Introduction

Our work included the design and build of a Shopify-based e-commerce website, delivered with a streamlined dashboard and admin setup so the team can manage products, orders, content, and updates independently. Alongside the platform, we developed the full brand identity, including logo design, and visual guidelines, then produced a complete library of premium photo and video assets for branding and marketing. Finally, we handled detailed watch photography tailored for online listings, ensuring each piece is presented with precision, consistency, and a high-end finish.

Content

For Aspaklaria Collection, we built a luxury-first brand system designed to communicate trust, transparency, and Swiss watchmaking credibility, aligned with the brand story of offering a smooth customer experience and a long-standing Geneva heritage. We created a clean, high-end visual language and applied it consistently across the website, then produced a complete photography direction for the catalog: crisp, detail-focused watch imagery with consistent lighting and framing, multiple angles per piece, and media optimized for e-commerce product pages, including video where relevant, so each listing feels collectible, precise, and premium. We designed and developed Aspaklaria Collection’s e-commerce website to match the client’s exact requirements, with a clean, elegant interface that keeps the focus on the timepieces and reinforces a premium, trustworthy brand experience. Built on Shopify, the platform includes a robust backend that enables the administrator to manage the store independently, from product and listing creation to inventory, pricing, content updates, and day-to-day operations, ensuring the website remains easy to maintain, scalable, and fully autonomous.

Let's Work together

“Working with the team was a key step in the development of Aspaklaria Collection. From branding to the e-commerce platform, everything was designed with precision, clarity, and a strong understanding of our market. The Shopify website and its backend allow us to manage the business autonomously and efficiently, while the photography and video content significantly elevated the perception of our watches. The quality of the visuals and the overall coherence of the brand had a direct impact on customer trust and sales. We could not be happier with the result.”

Dan Akouka, Co-founder

“Working with the team was a key step in the development of Aspaklaria Collection. From branding to the e-commerce platform, everything was designed with precision, clarity, and a strong understanding of our market. The Shopify website and its backend allow us to manage the business autonomously and efficiently, while the photography and video content significantly elevated the perception of our watches. The quality of the visuals and the overall coherence of the brand had a direct impact on customer trust and sales. We could not be happier with the result.”

Dan Akouka, Co-founder

“Working with the team was a key step in the development of Aspaklaria Collection. From branding to the e-commerce platform, everything was designed with precision, clarity, and a strong understanding of our market. The Shopify website and its backend allow us to manage the business autonomously and efficiently, while the photography and video content significantly elevated the perception of our watches. The quality of the visuals and the overall coherence of the brand had a direct impact on customer trust and sales. We could not be happier with the result.”

Dan Akouka, Co-founder